Category Archives: Internet Marketing

Core Internet Marketing

Posted by on April 24, 2012 No comments

Internet marketing is one of the most difficult aspects of building an online business. Millions of people across the net have the ability to create a Google account and publish a few articles online. To become successful you need to understand an online business consists of two parts first being the content and second being the traffic. If either of these two things are lacking then your online business will fail.

There are many different forms of internet marketing not all of them as useful as others. If you are a new webmaster the best advice I could give would be to learn and understand search engine optimization. This should consume the majority of your internet marketing time. It is possible to gain thousands of unique visitors daily with proper search engine optimization. To rank well you must first pick terms and then build links for those terms. The terms you choose should be relevant to your site. Pick the terms that you feel represent your site the best and the terms that you think audiences would use to find your site.

The first step after choosing terms that well represent your site is building links. Core internet marketing is actually quite simple and if you use these resources regularly the improvement in search engines will be seen within a few months. The first resource and the resource you should use to build your link foundation is directory submission. These links do not carry much authority, but will diversify your incoming links. This means you will have many different links from different IPs all pointing towards your site. Another great thing about directories is they are consistently created and you will find them continuously being created. If you would like a large list visit directorycritic.com.

Another form of core internet marketing is article marketing and a spinoff of article marketing which is blog networks. Both of these involved writing articles of four hundred words or more and submitting them to article directories and blog networks. For a list of article directories simply search article directories and for the best blog network check out freetrafficsystem.com. The reason article marketing is still an effective method of marketing is the viral factor. The articles you submit to the article directories can be taken by publishers and reprinted with your resource box and the links within.

Blog networks have groups of blogs and allow writers to publish their content on these blogs with links within. Usually one article will be spread around to 30-100 blogs. These are a great resource and definitely worth using. The other forms of marketing in the core section would include forums, guest posting, and link exchange.

One thing to remember is a part of internet marketing that is increasingly screwed up by webmasters is internal linking. These are the links that point to pages within your site. Remember any page that has good content should have a link somewhat near to the home page. You will also want to make sure and use keywords which most accurately represent the page you are linking to. Also make sure to use a major keyword for your home page so all links and link juice you get pointing towards your inner pages flows to your major page.

Marketing A New Site

Posted by on March 6, 2012 3 comments

One of the biggest reasons for a business to fail is the webmaster does not see results in terms of SERPs position or traffic for their marketing time or money spent. The reason people do not see their first few hours spend marketing is they start at the very bottom. In online business Google and the other major search engines as well as an audience in general only accept presences that have been providing quality content or a quality service for an extended period of time. The search engines also look closely at incoming links to gain an understanding of how much authority the site in question has. So with this being said the first rule of marketing a new site is don’t even try unless you are willing to give it a year before you judge the results.

If you are ready to work for a year without any payoff to get started I recommend a full spectrum of backlinks. During this “Google Sandbox” or “Catch Up Period” you will be building the links that your competition also has. During the first steps it is also important to at least have a basic idea of which keywords you would like to rank well for. One of the most basic methods of gaining whitehat backlinks is using free directory submissions. It takes under a minute to submit a site into a directory so plan on submitting to thousands. One of my favorite places to go for directory submissions is directorycritic.com they have thousands of free and paid directory submissions. Make time each day at least a couple hours to work on backlink development in the end you will see the payoff.

Another important step for building a nice link foundation which Google uses to judge the importance of your presence is writing articles and submitting them to article directories. If you are needing a list of article directories type “List of article directories” into Google. This will bring up thousands, but the most important which you should submit all articles to include ezinearticles.com, goarticles.com, and articlesbase.com. These three have high page rank and high volumes of traffic which in turn will lead to your article becoming published over and over. This is where the power in article marketing lies the ability of an article to branch out and hit many online publications.

Directory submission and article submission are probably the two most common forms of link building and even though they are necessary you will probably not see much traffic volume or search placement from them. To truly succeed you will need to think outside the box and find the links which very few or no one has, but you. This is what will separate your site from competitors and one way to get these links is by creating content worth linking to. If you get noticed by someone important within your niche they may link to you just because you are a benefit to their audience. Those who create amazing content and do basic link building to get indexed will see good results given enough time.